“Perhaps you remember the time when Ram Trucks called on the voice of legendary broadcaster, Paul Harvey, to sing the praises of American farmers.
Their video has surprisingly sparse production. It is just Harvey’s voice, sounding as if he were addressing a small town church congregation from the pulpit. There is a vintage quality to the audio which Ram must have chosen not to edit out in order to preserve the clip’s authenticity.
Farmers have long been a lynchpin of America’s economy. Buying, selling, and trading of food makes up a huge sector of commerce. And, of course, nobody else can do their jobs very well if the farmers are not producing and distributing.
Besides Harvey’s voice, this commercial is two minutes of still photographs. Each photo shows a farmer at work or rest. These are not actors playing farmers, or farm workers who agreed to be made over for the commercial. No credits are given for the pictures, but they look like they could have come from a shoebox full of 35MM prints, kept under a family matriarch’s bed for decades.
Watch the video below and enjoy..