Barron Trump, the youngest son of Donald and Melania Trump, has announced a new – and rather unexpected – business venture.
While many have wondered if he will follow his father’s footsteps into politics, it appears he is initially going down the entrepreneur route instead.
It can’t always be easy being the son of one of the most controversial world leaders, seeing as many have been calling for him to be drafted into the military following the news that the Trump administration will be making it automatic for US men ages 18-25 to be registered for the military pool.
But putting that aside, it seems as if Barron has his sights set on a very different future to that of his father’s.
According to The Mirror, 20-year-old Barron is one of five partners listed in Sollos Yerba Mate Inc, and Elon Musk is a fan, commenting on one Instagram post saying it’s a ‘beautiful design’.
Barron Trump has been named as one of five partners for the new beverage (Tom Williams/CQ-Roll Call, Inc via Getty Images)
What is yerba mate?
Yerba mate is a caffeinated herbal beverage, and Trump and the other co-founders are launching a new range of drinks.
Many people consume it as an alternative to coffee, and it is a caffeinated herbal tea infusion, made from the dried leaves and twigs of the Ilex paraguariensis plant.
Native to South America, it apparently has an earthy taste and almost twice as much caffeine as another popular coffee alternative, matcha.
Sollos Yerba Mate shared news of a launch on LinkedIn, sharing a video of the branded drinks on a surfboard.
They announced what flavour the first new product would be, with the caption: “Introducing our 12-pack: Pineapple + Coconut. Launching May 2026.”
The company shared the new design and flavour, with Elon Musk praising it in the comments (Instagram/@sollos)
Elsewhere, they describe it as a ‘lifestyle beverage brand built around yerba mate and clean, functional ingredients.’
They also talked about the meaning of the brand and the name: “Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS, a beverage designed to complement life in the ‘Sunshine State.’
“’SOL,’ meaning sun in Spanish, represents the sun rising and the beginning of the day. ‘LOS’, which is ‘Sol’ spelled backwards, represents the sun setting and the end of the day.”
As well as Trump, the other four names registered as partners are Spencer Bernstein, Rudolfo Castello, Stephen Hall, and Valentino Gomez.
It seems Barron won’t be stepping into politics anytime soon… (JIM WATSON/AFP via Getty Images
Newsweek also reports they have secured $1 million in funding via a private placement, however it was also revealed that Sollos has connections to Donald Trump’s campaign contributor.
The new business operates from a 4,500-square-foot location in Palm Beach, Florida, located around a mile from Donald Trump’s Mar-a-Lago estate.
This isn’t Barron’s first venture into business.
In July 2024, the teenager set up a real estate business, but it was dissolved in November when his father won the election.
He has also been named as a co-funder for a cryptocurrency business, and is currently a second-year student at New York University’s Stern School of Business.
Featured Image Credit: Kenny Holston-Pool/Getty Images
